Natural, Customized, Bioidentical: Marketing Terms, Not Medicine
- Dr. Rochelle Bernstein
- Jul 31, 2023
- 6 min read
As a gynecologist, I often hear from my menopausal patients that they are not getting enough reliable information about menopause. As a society, there is an unspoken taboo that we don't talk about menopause, so women aren't told what to expect and they don't ask. A recent surge in discussions about menopause, spurred primarily by celebrity interest and new drug development (as well as aging by the feisty Gen Xers), has spurred another problem. Unfortunately, some people, most of whom are trying to sell their products to you, try to convince menopausal women that they have the magical answer. First, there is no such thing as a magic answer, and if there was, your doctor would tell you about it. Second, there are a lot of buzzwords that appear in the media and get shared amongst women, but those words don't have any medical relevance...they are simply marketing techniques to push specific products over other ones.
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